Frequently Asked Questions
Do you sell to the public?
Yes. We sell to the public, but we also deal with brokers and agents, who are fully protected.

What file format should my work be in?
We highly recommend HIGH RESOLUTION PDF FILE with bleed (if required)

What colour mode should I use?
Your files should always be in CMYK, anything else may result in a colour shift when other colour modes are converted into CMYK.
For best results, the design file should start off as a CMYK colour mode.

What is the required resolution for printing?
300 DPI is the recommended resolution for artwork and images.

Rich Black and total ink coverage.
Although not recommended for small text, we ask that rich black be limited to C30, M20, Y20, 100k. We will always require 100% K for black text (C0, M0, Y0, K100). Rich black should not be used for type or thin lines because it will result in fuzziness and misregistration issues.

Why don't my blues and purples look right?
Blues and Purples has always been a problem in the printing industry because the two colours are so close together in the CMYK spectrum. In order to ensure the two colours come up the correct tones, leave at least 15% differences in your Cyan and Magenta Values. (Example C100/M85/Y0/K0)
For print to look blue, Cyan>Magenta by 15%
For print to look purple, Cyan < Magenta by 15%

What about red and orange?
Red and Orange are also problematic on press because the two colours are close together in the CMYK spectrum. In order to ensure the two colours come up the correct tones, leave at least 15% differences in your Magenta and Yellow Values. (Example C0/M100/Y85/K0)
For print to look Red, Magenta > Yellow by 15%
For print to look Orange, Magenta < Yellow by 15%

What is a vector image and what is a raster image?
Vector images use mathematical equations to define each component of an image. This allows vector images to retain their high-quality at any size. Programs like Adobe Illustrator, Corel Draw, or Adobe Freehand uses vector graphics. Vector images should be used for all text and logos if possible. They result in the clearest image and can be re-sized without losing resolution.
A raster image is composed of a collection of tiny dots called pixels. When these pixels are small, and placed close together, they fool the eye into forming a single image. Raster images work great when subtle gradations of color are necessary. Because they contain a fixed number of pixels, a major disadvantage of raster images is that their quality suffers when they are enlarged or otherwise transformed.
We would also recommend fonts and logos to be vector for print with maximum clarity.

What are your payment terms?
For established accounts in good standing, we accept terms of 30 days, company cheque is fine. First time customers are on a COD basis. We accept cheques, cash, VISA, MASTERCARD, E-TRANSFER and paypal. We do not take DEBIT at this time.

Is there a minimum order?
Although not set in stone, we do have a minimum of $75.

What about the sales taxes?
Sales taxes are extra.
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